What is Eventology?
In short, it is the science of how demographics, personal beliefs, technology, and cultural traditions impact event design and production. For those involved in the Meetings and Events Industry, this extends beyond creating a visually stunning event. The principles of eventology extend to tradeshows, educational sessions, keynote speakers, and training sessions.
Planning is just a portion of the process. Eventology focuses on "designing" a program or event to fit your every specification. Considering the impact of the sensory experience to ensuring that participants are engaged and feel a sense of belonging are equally as important to achieve the desired outcomes.